Are You Marketing and also Selling What People Acquire? Do you ever wonder if you're talking a different language than your leads? You might have just recently released a business, developed an ingenious process or bought modern devices that leaves the competitors in the dirt, yet regardless of what you say or do, you aren't drawing in as numerous potential customers as you need. Lauren called me from Michigan with just such a worry. She and also one more good friend had actually opened up a health and fitness beauty parlor about a year back. After a cautious evaluation of the regional chain's facilities, they had purchased next-generation tools that supplied many included functions. Yet, a year after opening up, as well as doing every marketing activity they can think about, they still weren't bring in adequate customers to pay the rental fee.